President & CEO, Fight For Children
Keith Gordon joined Fight For Children in March 2015 as Chief Operating Officer and became President & CEO in 2017. He oversees Fight For Children’s programmatic initiatives, communications, marketing, development, human resources, finance, and strategic planning functions as well as the continued growth of Fight For Children’s main fundraiser, Fight Night. Mr. Gordon most recently served as the President of National Football League Players Incorporated (NFLPI), the commercial subsidiary of the National Football League Players Association (NFLPA). He spent six years successfully leading the organization through the 2011 NFL Lockout and into a key period of growth, expansion and record revenues. Previously he held positions at The Lavidge Company in Scottsdale, Arizona where he oversaw its sports marketing division. He also spent seven years at the National Basketball Association (NBA) where he was part of the team marketing and business operations (TMBO) group, and ultimately led business development for its global merchandising group (GMG).
Mr. Gordon has a Bachelor of Arts in Political Science, History from Arizona State University. Keith serves on several boards including the Raise DC Leadership Council, the OSSE Community Schools Advisory Board, the Artists & Athletes Alliance Advisory Board, and the YPO Washington DC Chapter Executive Committee.
He lives with his wife Mary and two children Matthew and Mia in McLean, Virginia.